The moment the space becomes art,
Your life becomes a masterpiece

Architecture, become
a masterpiece of the world.

73 Palaces to be created on the site of

Sheraton Seoul Palace Hotel Gangnam

The 73 PALACE will be built on the site of the old Sheraton Seoul Palace Hotel Gangnam, the first luxury hotel in Gangnam with 40 years of history.
The PALACE 73, which will surpass the name of the once highly famed hotel of class and prestige.
Look forward to the true Masterpiece of the generation to be created as the lifetime masterpiece of Richard Meier.

Place embracing Seoripul Park
Like Central Park, New York

Seoripul Park

The street called ‘Billionaire’s Row’,
between Manhattan’s 57th to 59th street.
Worldclass landmarks in the area occupies not just the space,
but also the value and scarcity of the Central Park,
clearly proving the Property influence
that the park in the city center provides.
At ‘The PALACE 73’, you can see for yourself the value of
Seoripul Park spread out like a garden with area of approximately 540,000m2.

Meier in Seoul

Worldclass master of white color architecture
Richard Meier’s
Korea’s one and only residential project

Richard Meier, America’s representative contemporary architect and the youngest
winner of Pritzker Architecture Award, also called the Nobel Prize of architects

With the philosophy of ‘white is a symbol of purity that is delivered and changed by light and
contains absoluteness’, he used the light and white color diversely in his architecture,
contributing massively in spirit of world’s architectural history,
and is called the master of white color architecture.

‘The PALACE 73’ is the first residential project in Korea presented
by Richard Meier and Meier Partners with all core competencies.
‘The PALACE 73’ with high artistic value and possessive value
from the outside looks and interior design, will be a residential mastermind
of its own kind that will newly propose the genealogy of high-end residential space.

Majored in Architecture in Cornell University, New York
1984 Youngest winner of the Pritzker Architecture Prize
1963~1988 Visiting professor for Yale University, Harvard University, UCLA

Century’s master who elevated
architecture to the status of art

Richard Meier researched and developed his own pure architectural style represented by the color white and have shown various works. To him follows the reputation of being the master who elevated architecture to the status of art, with ‘Douglas House’ in front of Lake Michigan being the representative work giving him the reputation. ‘Douglas House’, also called the ‘White House in the Woods’, with its proactively relational design to its surroundings, was praised as a work worthy of possession, not just as a residential space. He is afterwards called the master of artistic residence with his work like ‘Neugebauer House’ in Florida,


‘Saltzman House’ in Long Island, and ‘165 Charles Street Apartment’ in New York, and houses he built are considered as the most wanted houses to be occupied to those with artistic and esthetic sense. Additionally, he took on large scale projects from different countries like public office, art galleries and museums, and has built many architectures, including High Museum in Atlanta which gave him the Pritzker Award, along with Getty Center, Jubilee Church in Rome, Athenaeum in Indiana, Paley Media Center in Beverly Hills, etc.

Nobel Prize of Architects,
The Pritzker Award

Pritzker Award is the most prestigious award in architecture field, also called the Nobel Prize of architects, awarded to “live architects who displays excellent combination of talent, vision, and responsibility through architectural art and contributed consistently and significantly to people and architectural environment.

Succeeding Richard Meier’s
architectural philosophy

Meier Partners

Meier Partners, one of the most recognized architectural companies in the world,
is a prestigious architectural company which presented 130+ architectural heritages
in 4 different continents in the last half century. With Richard Meier at core,
the company gave birth to architectures with emphasis on lyrical composition,
passion towards elaborate materiality, the respect to natural light, etc.
We continuously talk with the surrounding environment,
and also endeavor to give out positive influence socially and environmentally.

George H. Miller

James William Kideney Gold Medal (2011),   
ex-president of American Institute of Architects,   ex-president of AIA New York Chapter

Ana Meier

Harvard University(Bachelor’s degree in art and architectural history),    
Meier Light Creative Director

Dukho Yeon

Cornell University(Bachelor’s degree in architecture),   Harvard University(Master’s degree in architecture),   
685 First Avenue residential tower (New York City)
Jubilee Church (Rome),   Canon Headquarters (Tokyo),   
Seamarq Hotel (Gangneung)

Richard Meier & Meier Partner’s
Meaningful Work, The Palace 73

Meier Partners is composed of employees with outstanding experience and various talent.
We also have a special system that can integrate passion towards architecture, knowledge of tradition,
and cutting-edge professional knowledge of new architecture. We will continuously
present meaningful works to the generation and society based on
our pride towards architecture we showed thus far and proved records. Especially, The Palace 73 is the project that
Richard Meier and Meier Partners devoted heart and soul to, and will be recorded
as a huge meaning and history of the Korean residential culture

Douglas house, Michigan

Richard Meier in the world,
Glowing with artistic value

Richard Meier presents attractive and signature architectures surpassing generation
in different countries in the world, such as Montagnola Residence that lively stages each
indoor spaces with changing weather and natural light using the surroundings and
lake, Stuttgart Apartments which responds elegantly to surrounding
architectures and topographical context and is designed
to provide the maximally open space and natural lighting, etc.










Life on city
That moves along the light

The PALACE 73 encompasses larger scopes and expands on basic design principles of transcendence of time, earth, order, and natural light that have led the designs of Richard Meier.

Tower’s long and thin ratio and modeling is complemented with design of lower floor space and is made to create a strong design language like a painting, and the façade created by solid wall, frame, screen, terrace and outdoor garden was made to respond to the unit’s layout, direction of sunlight, surroundings and the view.

The PALACE 73 with distinct, elegant and impressive presence will be positioned as a live and moving, symbol that is full of life, one and only in the city.

Continued from skyline to the nature

Harmonious and artistic design

The harmony of earth axis with the nature axis, relationship to the surrounding,
coexistence and link with the nature is analyzed to give order to the architecture and create volume.
Furthermore, it is designed to display its power in visual form in any perspective of the city.

Aesthetic formative beauty
changed and emphasized
by light
on top of pure white

It displays exterior face that reacts to sun’s direction
and changes according to lights, and vibrant design
where the natural light freely roams the interior.

It unravels a pure form of artwork showing an
unique edge, receiving reflected lights.

New and harmonious landscape
Distinguished from the tower

The studio that created a design
language strong like a painting
Reminds of detached house inside the city.

Land condition, natural light, landscape and
spatial hierarchy and detail caring for
privacy will provide a serene and luxurious experience.

Amenities composed of
2 different concepts,
And 17 different contents

Tower A has well-being and health as the main concept, and Tower B
has social programs like dining and wine clubs as the main concept.
Amenity contents like open gym, golf party room,
spirit room, tea omakase, and others will provide
more dramatic and enchanting sensual experience.

Pool & Spa
Providing the true
meaning and sense
Of private resting

The poolside party area with pool, lounge
and private shower room, and independent private spa with lockers,
spa and steam will guide you to the best time
when you need essential rest, not being disturbed by anyone else.

The Absolute
Highest Value

The philosophy, concept and design by Richard Meier and Meier Partners in ‘The PALACE 73’
displays its value in the absolute color white.

The exterior maximizing the white color not dependent on
any background will overwhelm the city with its artistic charisma, and the space
and idea on the different level will elevate the residents and their lives as a work of art.

Look forward to the wonderful experience where architecture becomes a masterpiece

Architecture, becoming
the masterpiece of the world.

63-1, 64-1, Banpo-dong, Seocho-gu, Seoul,
Republic of Korea


The website is a premade promotion material to help with consumers’ understanding and may vary from the actual product, so please visit the model house or the site to check out for yourself.
The development plan on the website references the released contents from project entity, national organization, local government and other organizations, and details may partially change, get delayed or cancelled during the project by the related organization.
CG, images and others used for website is to help with consumers’ understanding, and may vary from the actual product, and may change during the approval process and actual construction.

Project consignment company. Landme, Inc         |         
Constructor. Samsung CNT Construction division